Struggling to stand out in your niche? This workbook helps you define what makes your business different — and why the right clients should choose you.

The Creating Your USP Workbook walks you through a simple process to identify your unique benefits, evaluate them against competitors, and turn them into a clear, compelling statement that builds trust and attracts your ideal audience.

Perfect for VAs, solopreneurs, and creatives who are building their brand and want to stop sounding like everyone else.

What’s inside:

✔️ Step-by-step prompts to identify and refine your unique value

✔️ Competitor-filtering exercise to uncover your true differentiator

✔️ Brainstorming section for market gaps, guarantees, and niche solutions

✔️ Final USP writing section to craft your go-to marketing statement

✔️ Bonus: Canva version included for editable branding use

Great for bios, discovery calls, social media, websites, and proposals.